Mr Scanes brings over 13 years’ experience coaching some of the world’s most elite athletes, including serving as High Performance Coach and Physiotherapist to four time Formula One World Champion Max Verstappen. Alongside his work in motorsport, Mr Scanes has supported Olympic athletes in UK gymnastics and basketball, advising teams through their Olympic cycles and helping them build the habits and processes that lead to consistent success.

The strategic appointment marks the latest milestone in AG Barr’s rich history of innovation and reflects the company’s continued commitment to creating an environment where its people can thrive.

Joining AG Barr as it continues to deliver on an ambitious growth strategy, Mr Scanes will focus on drawing on the close connections between elite sport and business, embedding positive habits across the organisation, fine tuning proven processes and ensuring the business continues to lead through innovation.

Alison Gowen, chief people officer at AG Barr, said: “We know that our people are the key to our success. Bradley’s experience in helping elite athletes achieve their goals will be invaluable in creating a workplace where everyone can thrive.

“This is about backing our colleagues with world-class support, improving our collective capabilities and strengthening our culture to ensure we continue to set the standard in our industry.”

Mr Scanes said: “Working in Formula One has shown me how small changes in habits, culture and process can deliver world class results.

“AG Barr is a prestigious business with incredible brands and talented people, and I am excited to help unlock even more of that untapped potential. Together, we can take the business to new heights.”

Mr Scanes will join AG Barr on 10 December 2025, reporting directly to Ms Gowen.