In the newly created role, Donald will lead adviser sales of AJ Bell’s suite of investment solutions, including the distribution of its Managed Portfolio Service (MPS) and range of funds across the platform market.

He joins from 7IM, where he spent more than 18 years working across strategic partnerships and business development, giving him extensive knowledge of the advised market. He has also previously held roles at Selestia (now part of Quilter).

AJ Bell Investments has supported advisers for more than 10 years with innovative investment solutions, including its MPS and multi-asset funds, designed to meet the evolving needs of clients across a range of scenarios. Assets under management grew by 41% in the year to June 2026, reaching £11.4bn.

Donald’s appointment coincides with AJ Bell Investments’ 20% cut to its core MPS charge, from 0.15% to 0.12%, effective today.

Ryan Hughes, AJ Bell Investments managing director, said: “With advisers facing an increasingly complex tax and regulatory environment, it’s vital that we have the experience and capability to support advisers and clients’ needs. Andrew brings this expertise in spades, and his appointment enables AJ Bell’s advised business to further improve the excellent service offered to advisers through our award-winning investment solutions.”

Andrew Donald, AJ Bell investment sales director, added: “The combination of a well-established and innovative investment proposition, a market-leading focus on service, and the price reduction to its core MPS range from today creates a compelling offering for advisers, partners and their clients.”