Daintree will use AJ Bell’s Model B solution, designed to give advisers with more control and flexibility over the client experience. Firms partnering with AJ Bell Custody Solutions retain ownership of the client relationship, while the underlying operations, including custody, trading and administration, is powered by AJ Bell.

Firms can also set their own rates for platform or custody charging and are able to package the Model B platform infrastructure in their own branding, ensuring the firm takes centre stage when tailoring the experience to their client base.

Mark Rendle, AJ Bell advised managing director, said:“AJ Bell Custody Solutions has gone from strength to strength over the past two years, as we’ve partnered with firms looking for more control and flexibility over the client proposition that is underpinned by a trusted custodian in AJ Bell. We’re delighted to have Daintree on board and are excited to support them as they continue to grow and deliver great outcomes for clients.”

Mark Parello, Daintree Wealth Management founder and chief executive, added: “When reviewing our platform strategy, it was important for us to find a partner that could provide the operational scale and expertise required to support our future ambitions, without compromising our ability to deliver a distinctive client experience.

“AJ Bell Custody Solutions offers the right combination of flexibility, technology and operational support, allowing us to retain control of our proposition while benefiting from the strength of an established custody partner. We look forward to building a successful relationship and continuing to enhance the service we provide to clients.”