And finally… residual value
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Apple’s trade in service has come under public scrutiny after it was discovered that a Mac Pro computer with top of the line specifications loses 98% of its value when traded in with the programme offering only $970 (£784) in Apple credit — for the computer which cost $52,199 (£42,241) three years earlier.
Shockingly, the same Mac Pro was supposedly still available to buy from Apple’s store for the same original price — $52,199.
The trade in confirmation screen (source: David Imel Twitter)
The discovery was made by tech journalist and writer for MKBHD, David Imel, who tweeted concerning the Apple trade in value.
Mr Imel pointed out “You can’t trade in a $50,000 Mac Pro for a base iPhone 14 Pro.”
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