She will join from Nucleus Group subsidiary Talbot & Muir, bringing more than two decades of specialist SIPP and SSAS experience, as the firm expands across the UK. She will support advisers and planners across the Midlands, East Anglia and North London.

The appointment comes as @sipp continue to evolve by “growing organically, not consolidating” in a market dominated by platform giants. It is also launching a new functional adviser portal, part of its continued investment in service and technology, as it marks its 25th year.

Stephen Lancaster, chief operating officer, @sipp, said: “We’re absolutely delighted to be bringing aboard someone of Helen’s calibre and experience. Twenty years in the sector is the kind of experience advisers can lean on with real confidence, and that’s exactly what we want every relationship with @sipp to feel like.

“Reaching 25 years as one of the longest-established SIPP providers in the UK is a real milestone; and we’re growing organically, not consolidating. We’re not a platform giant, and we don’t want to be.

“What we are above all, though, is committed to high-touch support from expert professionals like Helen, rather than call centres. Our average call wait time is 11 seconds – we’d like to see a platform match that.”

Helen Carr, business development manager, @sipp, said: “As the platform market has continued to consolidate around ever-larger groups, I found myself gravitating back towards a provider that has chosen to stay both specialised and independently owned.”