Climate change start-up Pawprint secures £580k from investors

Climate change start-up Pawprint secures £580k from investors

A group of 50 angel investors have provided £580,000 of funding to Edinburgh-based climate change tech start-up Pawprint.

The investors include high profile entrepreneurs such as Dietchef’s Kevin Dorren and itison’s Oli Norman.

Pawprint is a behavioural change app, developed by Lingo24 translation entrepreneur Christian Arno. The app quizzes users on their lifestyle habits then the app gives users a range of tips and challenges to help them make small changes to lead a more climate-friendly lifestyle.

The funding has surpassed the firm’s initial target and will allow Pawprint to embark on a recruitment drive. Douglas Cook, former Skyscanner growth director is leading the firm’s marketing strategy and Mark McCafferty, former WoodMac vice-president is the company’s head of contact. Pawprint is now recruiting staff at its base in the WeWork labs in Edinburgh.

Mr Arno labelled the response to the Pawprint app as ‘very positive’. He said: “We now have an exceptionally high calibre and varied shareholder base. Our investors are buying into a long term vision to help millions of people to fight climate change. The quality and breadth of our investors is already proving really useful. Their insight is helping to build the foundations of what we hope will be a globally impactful company.”

The Pawprint app will be launching in the next couple of months and the Pawprint team will also be offering interested parties the opportunity to get involved and invest as little as ten pounds in the company at the same valuation as its angel investors through a soon to be launched campaign on Crowdcube.


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