Deal sees major whisky firm move into US market

Effective immediately, Wyoming Whiskey, based in Kirby, Wyoming, will become part of Edrington Americas’ portfolio.

Edrington said the addition of Wyoming Whiskey allows to expand its portfolio of premium spirits into the American Whiskey category.

As a result of the deal, Wyoming Whiskey will immediately join Edrington Americas’ nationwide distribution network. Edrington Americas will assume all sales, marketing and distribution of Wyoming Whiskey products.

Born in the Rocky Mountain West, Wyoming Whiskey is a company founded and operated by fourth generation cattle ranchers Brad and Kate Mead and their son, Sam. All whiskey production will continue in Kirby, using Wyoming grains and water from the mile-deep, limestone aquifer.

Ian Curle, chief executive of Edrington, said: “We’re pleased to be partnering with the Mead family to bring Wyoming Whiskey into the Edrington portfolio. This deal is a further step towards becoming the world’s leading premium spirits company and adds to a brilliant year in which we opened our award-winning distillery and brand home for The Macallan.”

Paul Ross, director of Super Premium for Edrington, said: “Edrington is proud to be forging a partnership with the Mead family and their outstanding American whiskey. Following our successful partnership with Tequila Partida, this is the next step in growing our portfolio of ultra-premium spirits brands.”

Chris Spalding, President & CEO Edrington Americas, said: “We are excited that Wyoming Whiskey is joining Edrington Americas’ award-winning portfolio. American Whiskey is one of the fastest growing premium spirit categories in the USA, itself the largest premium spirits market in the world. Wyoming Whiskey holds its own against the nation’s finest. The brand has been acclaimed by national spirits experts who can attest that world class whiskey is being made out on the Wyoming frontier. We are proud to be playing our part in helping more consumers discover the quality of this outstanding American Whiskey.”

Brad Mead, founder and president of Wyoming Whiskey, added: “I’ve long admired Edrington’s portfolio and its ethos of giving more. To see Wyoming Whiskey alongside The Macallan, Highland Park, and the entire line-up at Edrington Americas’ headquarters in New York is just fantastic, but I know we’ve earned it. With Edrington, Wyoming Whiskey will be offered opportunities that we could not have achieved on our own. This partnership will allow our brand to grow without the practical limitations that we faced as a standalone distiller. It’s an exciting time for us.”