Frasers Group strategy drives 90% occupancy and 30% sales uplift at Overgate
Dundee’s Overgate Shopping Centre has concluded a transformative year following a strategic regeneration led by Frasers Group.
Since the Group’s acquisition of the 440,000 sq ft centre in March 2023, Overgate has seen a significant surge in activity. The year 2025 ended with ten new store lettings, five lease renewals, and major store refreshes, resulting in a reported sales uplift of over 30% an occupancy rate of 90%.
Central to this revitalisation was the June opening of the 60,000 sq ft FRASERS flagship. One of the largest fit-outs in the city’s history, the three-floor store created over 80 jobs and houses Sports Direct, USC, and GAME. This arrival was complemented in December by a new 5,000 sq ft FLANNELS store, bringing luxury brands to the region and underscoring the centre’s aspirational appeal.
The fashion and lifestyle offering was further bolstered throughout the year. Heritage brand Clarks and European fashion giant Mango opened in late spring, with the latter introducing its Mediterranean-inspired ‘New Med’ concept to the region. Momentum continued into autumn with new units for Clintons and the personalised jewellery brand Nomination. Additional openings included Menkind, Bee Inspired, and Oud Studio.
Existing tenants also demonstrated confidence in the centre through significant investment. Superdrug expanded its footprint by over 35% to introduce new beauty and healthcare services, while Next and Holland & Barrett completed comprehensive refurbishments. Primark also upgraded its services, adding Click & Collect facilities.
Matt Elgey, director, Sovereign Centros from CBRE, said: “Since the acquisition of Overgate by Frasers Group in 2023 the momentum underpinning these improvements has been conducted at pace.
“Sovereign Centros from CBRE is proud to be delivering on the ambitious and exciting vision Frasers Group has set out for such an important Scottish asset as Overgate. These positive end of year results demonstrate the hard work Sovereign Centros has deployed in unlocking opportunities for Frasers Group across what was a very busy 12 months.
“Our focused commitment in securing new quality lease signings, as well as delivering a tranche of lease renewals, ensures Overgate is ready to embrace 2026 with a greatly expanded retailer offering and a stronger competitive advantage.”
Beyond commercial success, Overgate achieved recognition for environmental stewardship, winning two International Green Apple Environment Awards. The centre also maintained its community focus, raising over £10,000 for the Help for Kids charity through its Christmas Toy Appeal and providing a free Santa’s Grotto for local families.

