Kelvin Capital and Scottish Enterprise back Ava Innes in redefining natural sleep standards

Kelvin Capital and Scottish Enterprise back Ava Innes in redefining natural sleep standards

Pictured (L-R): Craig Samuel, Joan Johnston, and Lucina Bruce-Gardyne

Ava Innes, an Elgin-based luxury bedding company, is celebrating the successful completion of its first investment round, with significant contributions from Kelvin Capital and Scottish Enterprise.

The injection of capital represents a pivotal moment for the company as it strives to redefine the standards of quality natural sleep globally.

The investment comes as Ava Innes welcomes two prominent Scottish business leaders to its board, furthering its strategic expansion into both the consumer and luxury hospitality markets.

Lucinda Bruce-Gardyne, founder of Genius Foods and chair of Scotland Food & Drink, and Craig Samuel, GlobalScot and renowned advisor to UK and US start-ups, have joined as directors. Their extensive international business experience is expected to play a crucial role in steering Ava Innes towards new heights.

Ava Innes founder Joan Johnston said: “Ava Innes helps people to sleep better naturally, with our unique patented cashmere and wool duvet. The superior sleeping experience has contributed to Ava Innes’ rising popularity combined with our commitment to placing the highest sustainable standards at the heart of the company is continuing to resonate with consumers across the world.

“The infusion of investment capital marks a pivotal moment for the company. It will allow us to maximise global interest and presence, enhance our product offerings, and further champion sustainability in the luxury bedding industry, all made within the UK.”

John McNicol, director of Kelvin Capital, commented: “The investment into Ava Innes is the perfect example of our commitment to investing in people and teams.

“The knowledge and experience of both the founder Joan Johnston and the advisory team make this an exciting opportunity for Kelvin Capital.”

Kerry Sharp, entrepreneurship and investment, Scottish Enterprise, said: “Encouraging innovative firms such as Elgin-based Ava Innes to commercialise and scale is a priority for Scottish Enterprise.

“This funding will allow founder Joan Johnston to deliver potential growth opportunities and scale the sustainable products business.”

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