The expansion is driven by a successful new operational strategy, which has contributed to strong like-for-like summer sales and a 20% uplift across the business in September.

Utilising a more aspirational store concept unveiled at Braehead Glasgow in September as a design blueprint, QUIZ Clothing is seeking a focused number of new sites to showcase the brand’s extended product offering.

Sheraz Ramzan, CEO of QUIZ Clothing, said: “We have evolved our retail formula at QUIZ and, encouraged by a strong uplift in LFL retail sales over the summer, we are confident the new strategy is working.

“The plan is to now expand in the right locations through units that provide the best possible backdrop for our extended product offering. This will be underpinned by an improved capex and return model with more flexible lease terms.”

QUIZ Clothing’s relocated and renovated store in Braehead Shopping Centre, Glasgow, showcases the latest QUIZ store concept. Spanning 1,800sqft, the new store revealed a more sophisticated QUIZ shopping experience. A softer design concept framed by white and gold fittings introduces an elevated and aspirational environment for customers, with in-store screens for video-led campaign content and enhanced digital offerings.

Extended QUIZ product ranges including coordinated separates, contemporary tailoring and day-to evening dresses complement the new store formats. Customer reaction has been very positive, with attention to fits, extended sizing options and improved fabrications helping to drive a 20% uplift in sales across the business in September.

Retail growth is being supported by international franchise partners, an enhanced concession model and expansion of online partnerships.

QUIZ currently operates from 40 stores in the UK and through a network of UK and international franchise and online partners.

QUIZ’s UK programme of retail expansion is being advised by Carol Morrison of Beacon Brooke Property Consultants.