SPFL signs £150m broadcasting deal with Sky Sports

SPFL signs £150m broadcasting deal with Sky Sports

The Scottish Premier Football League has finalised a £150 million deal with Sky Sports to broadcast more SPFL matches than ever before with the addition of Scottish Women’s Premier League (SWPL) fixtures.

The new agreement is a four-year extension to the current deal until 2029. With the addition of the SWPL, the broadcaster will become an official partner of the SWPL and the title sponsor of the SWPL League Cup for the next seven seasons.

Stephen van Rooyen, Sky’s EVP and CEO UK and Europe, said: “Every time we extend our partnership with the Scottish Professional Football League, more football fans are watching.

“With this latest extension of our long running partnership, Sky Sports customers will continue to be treated to the biggest games and even more live matches.

“For the first time they will also have access to Scottish Women’s Premier League matches as well, as we look to continue to bring the best football to an even wider audience.”

Scottish Professional Football League CEO, Neil Doncaster, said: “This is a very significant financial and promotional deal for the SPFL and I’m delighted our clubs have overwhelmingly supported deepening their relationship with the UK’s leading sports broadcaster.

“Today’s announcement represents a major financial boost for our 42 member clubs at a time when the UK economy is facing significant headwinds, and will increase the exposure of Europe’s most exciting and passionate league.

“We have much work to do to achieve our target of paying fees to member clubs of £50million per season – but this is an important and significant first step towards that target.

“Sky has an unparalleled track record of capturing the spectacle and passion of our sport and this partnership will bring Scottish football’s action-packed drama to an even wider audience.”

SWPL managing director, Fiona McIntyre, said: “This is an historic moment for the SWPL and an enormous step forward for the women’s game in Scotland. This deal brings significant financial investment to the new leagues and enhances the visibility of the SWPL at this crucial time for the game.

“I’m delighted that Sky Sports recognise the value and potential of the SWPL and will be a key partner for us as we enter into this new era.

“Our clubs have invested considerable resources and we can now see the rewards of that work, with increasing commercial interest. This deal will allow clubs to invest further and will put the SWPL on the map as one of the most progressive women’s leagues in the world.”

Share icon
Share this article:

Related Articles