This move follows the successful launch of their inaugural venue in the heart of New York City.

T-Squared Social, a premium sports and entertainment gastro pub, will be housed within the New Picture House on North Street, a few minutes from the Old Course.

Offering more than just dining, the venue blends cuisine, craft cocktails, and various entertainment features such as golf simulators, duckpin bowling, and darts. It will also preserve one of the movie screen theatres for watching theatrical films, live-to-cinema events and marquee TV programming.

On behalf of the directors and shareholders, David Morris, managing director of the New Picture House, said, “Since opening for the first time in 1930, the New Picture House has been an integral part of the town’s entertainment base.

“The planned T-Squared Social investment will enable the local community, students and visitors, the opportunity to experience a broader range of cinema, dining and entertainment at the popular venue.

“This unique investment opportunity will secure greater employment opportunities and the long-term future of the venue. We are excited to welcome Tiger Woods and Justin Timberlake to St. Andrews.”

Mr Morris continued: “The New Picture House will continue to operate as usual until further notice. The directors look forward to supporting T-Squared Social with their development plans and to welcoming new and existing customers into the New Picture House on completion of the re-development works.”

T-Squared Social (an homage to the ‘T’s’ in Tiger and Timberlake) recently opened its first venue to great acclaim in the heart of New York City (USA) and looks to St. Andrews – “The Home of Golf” – to debut the second location, catering to both locals and visitors to the town.

Christopher Anand, CEO and managing partner of NEXUS Luxury Collection, said: “We are very excited about coming to St. Andrews. Tiger and Justin, along with our executive team and partners, are all passionate about the game of golf and revere St. Andrews.

“It is an honour to bring this investment and the T-Squared Social experience to the home of golf.

He added: “Our inaugural location in New York City is exceeding all performance metrics.

“We are excited to open our second location here and look forward to working with the local planning board to create something truly special in St. Andrews.”

Both Woods and Timberlake are no strangers to St. Andrews. “I have been fortunate enough to enjoy many special moments here at St. Andrews,” commented Mr Woods. “We all wanted to bring our T-Squared Social concept to St. Andrews to add to the local community and be a welcoming place for those living in St. Andrews and for visitors alike.”

Mr Woods added: “The idea for T-Squared Social came to us during a round of golf at Albany, our development in The Bahamas. Justin and I thought it would be cool to create a place that combines our favourite things and brings people together to just have a great time.

“We always knew we wanted to do something together, and NEXUS gave us the platform to bring our idea to life in New York City and now St. Andrews.”

Mr Timberlake said: “I’ve come to St. Andrews many times to play golf including to compete in The Alfred Dunhill Links Championship.

“I’m honoured to be able to invest in the town and bring our second T-Squared Social here. Our new venue is so much more than a typical sports bar experience – it’s a place you can go to be entertained without sacrificing quality or comfort.”

Inspired by upscale lounges, cocktail bars, and restaurants, T-squared Social in St Andrews will include dining and viewing areas with multiple low and high-top tables and a variety of plush lounge areas.

Interactive games include duckpin bowling lanes, state-of-the-art Full Swing simulators, and Dartsee dart lanes.

Personal touches from Woods and Timberlake will also permeate the space, including large-format photographs of Woods on the golf course and Timberlake in concert; customised golf bags inscribed with their names; and branded merchandise and coasters etched with their signatures.

Retained property advisor Savills represented T-Squared Social in the St Andrews transaction, with the seller represented by Entertainment Solution Services.