The new stores will offer specialist stop-smoking advice, sustainable products and a recycling service in new locations throughout England, Wales, and Scotland, increasing the specialist’s UK footprint towards 200 stores and creating in excess of 80 jobs.

The growth will include 19 new mainline stores across communities and high-footfall shopping centre locations, with plans in place to open 4 new franchise stores through new and existing partners.

Doug Mutter, director, said: “It’s exciting to be growing further into new communities and retail locations across the UK as we meet our ambition of helping more adult smokers quit and bringing new momentum to the nation’s 2030 Smoke Free ambition.”