South Of Scotland Destination Alliance

The South of Scotland Destination Alliance (SSDA) has appointed Borders-based David Hope-Jones as chief executive of the organisation. The news comes just weeks after the South of Scotland was selected as one of the Top 30 destinations in the world by Lonely Planet in its Best in Travel 2023 gu

An in-depth ‘barometer survey’ of tourism and hospitality businesses in the South of Scotland has painted a concerning picture of the difficulties many operators face in a worsening national and global economic climate, with one describing the cost of living crisis as "much, much bigger