And finally… doom scroll
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Around one in 10 Scots would pay £500 a year to ditch adverts across all social media platforms, according to new research that suggests consumers are growing increasingly weary of targeted marketing.
A survey by Jukebox Marketing found 10% of Scottish respondents would pay for an ad-free social media experience, although enthusiasm was lower in Edinburgh, where just 9% said they would.
The research also found 61% of Scots have been put off a brand after being aggressively retargeted online, 51% say they still receive marketing emails after unsubscribing, and 76% do not trust product reviews from social media influencers.
The findings come as Ofcom proposes tougher action against online scam adverts, with firms facing fines of up to £18 million if they fail to tackle fraudulent advertising.
Stephen Jury, managing director of Jukebox Marketing, said many consumers are reaching “a point of saturation”, with excessive advertising creating frustration rather than encouraging purchases.
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