And finally… first you get the burger

Customers at Burger King’s restaurants in Russia will receive one WhopperCoin for every rouble they spend in the store, with a Whopper burger redeemable for 1,700 WhopperCoins.

But unlike most loyalty schemes, WhopperCoin is a fully-fledged cryptocurrency which can be freely transferred and traded online, meaning customers can save their rewards, send them to friends or sell them to new buyers.

A smartphone app for the new currency is set to be launched on the Apple Store and Google Play.

Ivan Shestov, head of external communications at Burger King Russia, said: “Now Whopper is not only burger that people in 90 different countries love – it’s an investment tool as well.

“According to the forecasts, cryptocurrency will increase exponentially in value. Eating Whoppers now is a strategy for financial prosperity tomorrow.”

Max Pertsovskiy, CBDO of Waves Platform, which powers the WhopperCoin technology, added: “We are glad that Burger King Russia has chosen Waves as a platform for its loyalty program launch and Whoppercoin distribution.

“We are sure that this decision will promote blockchain technology in Russia and will enable the promotion of its benefits and possibilities for a wide audience.”