And finally… shopping muse

And finally... shopping muse

Luxury fashion brand Michael Kors has become the first retailer to launch Mastercard’s AI shopping assistant, Shopping Muse, on its US website.

Developed by Dynamic Yield, a Mastercard company, the tool aims to replicate the personalised in-store experience online.

Shopping Muse uses generative AI to interpret natural language, providing tailored product recommendations and styling advice. Initial tests have shown a 15-20% increase in conversions compared to traditional search.

Ori Bauer, CEO of Dynamic Yield, praised Michael Kors saying: “As a trailblazer in ready-to-wear fashion, Michael Kors is a perfect example of how to put our ready-to-use technology to use.

“Shopping Muse is helping translate the signature Michael Kors service to the digital world, delivering a satisfying shopping experience as singular and impactful as the brand’s aesthetic.”

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