However, Ms Currie emphasises that the shift towards smaller portions and a focus on nutritional values such as fibre and protein represents a wider health consciousness among consumers, rather than being solely the result of GLP-1 drugs.

In response to these evolving dietary habits, the high street favourite has actively diversified its range beyond its famous pastries. To tap into the wellness market, Greggs recently launched an overnight oats product and has sold half a million egg pots since their introduction in the autumn.

Financially, the company remains resilient, reporting a total sales increase of 7.4% in the final quarter, although full-year like-for-like growth slowed to 2.4%.