And finally…see how your spending and lifestyle stacks up with Halifax’s ‘People Like You’

’People Like You’ provides tailored insights showing the spending habits for the chosen demographic, meaning people can also look at comparable data for what their spending and saving may look like when they are older or if they are considering moving to a different area.

Users can navigate around an interactive personalised results page to see information on the holidays taken, financial products, personal finance and employment status of people similar to them – even down to what devices are owned, hobbies and typical pets kept. This information can then be shared directly on social media channels.

Available at www.halifaxpeoplelikeyou.co.uk, the feature is not limited in use to Halifax customers but allows anyone visiting the site to see how their spending and saving compares to people of a similar age and gender and living in the same area.

For example, just under three fifths (58 per cent) of 18 to 30 year old women living in the South East are active or very active in shopping around for insurance products compared to more than four fifths (84 per cent) of 18 to 30 year old women living in the East of England who say the same.

And just over a third (35 per cent) of men over 64 living in the Yorkshire and Humber region spend less than 10 hours online a week compared to a third (33 per cent) of 46 to 64 year old men in London who say they spend between 11 and 20 hours online a week.

The data behind the tool, sourced by YouGov Profile data, has highlighted that as a nation:

More importantly, it has also given information about Britain’s financial behaviours:

Annie Hind, Halifax Digital Director, said: “Although this is a fun way of showing people what others like them are spending their money on, there is also a serious message behind the service. We hope this will get people thinking about how they can best manage their money.

“Research by the Money Advice Service shows that, almost half (49 per cent) of people are concerned about their finances with most favouring word of mouth recommendations or review sites. Now, visitors to Halifax’s site have a simple way to consider their finances in a way that is socially engaging.”