The announcement of the name change and rebrand follows the shift to a new board structure in Q4 2025 to enable further UK expansion, and reflects the group’s evolution from a regional insolvency specialist to a UK-wide, multi-service advisory group, following more than a decade of growth in Scotland and the UK.

Thomas McKay, BTG managing partner for Scotland and Northern Ireland, said: “For both clients and colleagues this is about having an identity that better reflects the scale of our capability, and the breadth of our offering and expertise. That’s crucial to continuing our organic and acquisitive growth.”

The new core brands of BTG and BTG Eddisons will position the group’s full service offering more clearly in the market. The restructuring, financial advisory, deal advisory and funding and insurance service lines will trade under the BTG brand, while real estate advisory services, including agency and auctions, valuations and asset advisory, projects and developments and property management will be delivered under the BTG Eddisons brand.

Mark Fry, group CEO of BTG, said: “This strategic shift is more than a change of name. Recognising the rapidly changing needs of UK businesses across industries, we are evolving our group for clients to better understand our expertise across all stages of a company’s lifecycle.

“We have already been successful in delivering a wide range of services for clients across all areas of financial and real estate advisory and this move means more clients can understand how we can help navigate a path to success. This is the next step for us and the culmination of years of hard work putting expertise into action to build strong relationships with clients.

“This hard work has seen us grow and expand as we helped more and more businesses revive, thrive and evolve, but our ambition is to keep growing and strengthen our position as a large, leading advisory group and partner to UK business.”

A new group website will go live alongside the new brand rollout, showcasing the full range of BTG services.