Chivas Brothers records 17% growth in net sales

Chivas Brothers records 17% growth in net sales

Jean-Etienne Gourgues

Chivas Brothers, the Pernod Ricard business dedicated to Scotch whisky, has reported a 17% increase in net sales, taking total sales to a 10-year high.

Alongside its results for the 2022/23 fiscal year, the company today announced over £60 million in planned investment over the next three years to achieve carbon-neutral distillation by the end of 2026.

Chivas Regal celebrated global growth of 25%, particularly in markets such as India and Japan, becoming the leading contributor to Pernod Ricard Group growth in FY23. Ballantine’s grew by 13%, Royal Salute by a significant 32%, and Glenlivet by 9%.

Specialty brand Aberlour, part of the broader Chivas Brothers single malt brand portfolio, also grew 11% in the highly competitive malts category.

There was 21% sales growth in the Asia region, the number one contributor to growth overall. India (27%), South Korea (19%), Japan (28%) and Greater China (7%) also saw exceptionally strong performances and are driving demand with new Scotch audiences. The US and Canada saw 8% and 7% growth respectively.

Jean-Etienne Gourgues, Chivas Brothers’ chairman and CEO, said: “The historic highs we’re seeing across our strategic brands signal the success of our premiumisation strategy which has enabled Chivas Brothers to outperform the market.

“Our highest growth of the last decade reinforces our position to shape the future of sustainable Scotch while continuing to meet demand.

“We have fast-tracked a number of sustainability initiatives to meet our own ambitious targets and remain committed to supporting the industry in ushering in this new era – as we demonstrated earlier this year by making our heat recovery findings open source.”

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