Embark’s e-bike scheme saves Dundee 35,000kg of CO2 emissions

Embark's e-bike scheme saves Dundee 35,000kg of CO2 emissions

An e-bike scheme in Dundee sponsored by fintech and retirement solutions provider, Embark Group, has saved 35,000kg of CO2 emissions, having been used for over 25,000 trips by almost 20,000 different people.

The latest data from the e-bike scheme, which was launched in 2020 and is the largest scheme of its kind in Scotland, was released to mark the start of National Bike Week.

Since its launch, the scheme has been of significant value to the local community, with 20 stations established across Dundee, and more planned for this year. Amid the current cost of living crisis, Ride On, the company behind the e-bikes, have also restructured their pricing to make Embark Dundee the city’s most cost-efficient mode of transport.



Embark is also aiming to recruit over 50 new employees from Dundee and the surrounding area. Once completed, it will make the Dundee office Embark’s largest in the UK with over 200 employees.

Peter Docherty, CEO of Embark Platform, said: “These statistics highlight the positive impact that Embark Dundee has had on the community. We’re delighted to continue to be a part of this scheme, and remain committed to investing in Dundee and promoting active travel. We look forward to being part of the continued success of Embark Dundee as the year progresses.”

Brian Bellman, Dundee City manager of Ride On, added: “Ride On Scotland is proud to be the biggest e-bike scheme in the country. We are looking forward to the expansion of the number of stations we currently have in the very near future.

“Recently installed stations are now in the heart of local communities, with some fantastic promotions currently on offer to all. These include a free monthly pass and £5 free credit to encourage new users to take advantage of the most cost-effective and sustainable transport solution in Dundee.”

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