Hedley Ventures, founded by Thomas Hudson, will offer start-ups and scale-ups fundraising expertise and “CFO-level financial leadership”.

Mr Hudson started his career at venture capital firms Talis Capital and True before spending nine years at PwC, where he was head of Series A, responsible for fundraising transactions. He has more than 11 years’ experience across fundraising, corporate finance and investment.

In a LinkedIn post, he wrote: “Having sat on both sides of the table, I’ve gained a real appreciation of what it takes to get deals over the line. I’ve led 20+ fundraising and M&A transactions and been involved in plenty more that didn’t make it over the line.

“One thing I’ve learnt is that even excellent businesses can struggle to raise capital. Sometimes it’s down to the fundamentals, but too often it’s poor preparation, an uncoordinated process or simply approaching the wrong investors or buyers. Hedley was set up to solve these problems, delivering better outcomes for everyone involved.

“Founders: if you’re looking to raise £3m+ or need senior finance support, I’d love to hear from you… I couldn’t be more excited. Let’s go!”