And finally…RBS launches personalised mortgage videos featuring TV celebrity

Royal Bank of Scotland subsidiary NatWest has employed TV’s Homes Under the Hammer presenter Lucy Alexander to front new personalised video messages for mortgage customers.

On completion of a NatWest mortgage, a customer will receive a link to a personalised video message featuring their rate, monthly repayments, the date payment is due and information on their mortgage term. The personalised message uses the latest technology to present information personalised to each customer.

The video also highlights NatWest’s Mortgage Self Service which enables customers to keep track of their mortgage online.

Click here to view an example of a personalised video message, developed by NatWest in partnership with VideoSmart.

Ian McLaughlin, managing director, home buying and ownership at NatWest, said on the launch of the new video service: “We want to ensure our customers are clear about the key features of their specific mortgage when they buy or refinance their home with us. Our new personalised video offers a fun and innovative way to achieve that, whilst at the same time thanking customers for choosing us.”