Located in the Cairngorms National Park, The Cairn is Gordon & MacPhail’s new state of the art whisky distillery. It is currently under construction and scheduled to open its doors to the public in summer 2022.

Central to Gordon & MacPhail’s vision is the creation of a world-class visitor destination and a fitting home for this exciting new whisky brand.

Studio MB has been commissioned to deliver all design and implementation stages for the project, from inception to completion, including narrative planning, content development, visitor experience design, including, exhibition, interiors, graphics, AV software and hardware design, lighting design, scriptwriting, and project management.

Craig Mann, co-founding director at Studio MB, said: “We are very excited to have been appointed by Gordon & MacPhail to imagine and deliver their new distillery visitor experience. They have a truly remarkable and unique vision to present.

“This will be a story about time invested – an immersive journey that started over 125 years ago, but one that continues to look far into our futures.”

Ian Chapman, marketing director at Gordon & MacPhail, added: “Our desire is to create an astonishing and truly memorable ‘must-visit’ visitor experience attracting guests from all over the world.

“Studio MB continues to play an integral role as we aim to deliver this intention. Drawing on their expertise in creating world-leading visitor experiences they have brought an entirely fresh perspective to the project, alongside creative flair, a visitor centric methodology and professional rigour.

“We look forward to working with Studio MB and other partners over the coming months as we bring the vision to life in preparation for welcoming whisky lovers and adventure seekers to The Cairn from summer 2022.”

Studio MB is working alongside brand designers We Are Good, based in Glasgow, as well as NORR Architects and Morrison Construction who are respectively creating the brand identity and the new distillery.