RSM: Oasis brings supersonic boost to Scotland’s economy

RSM: Oasis brings supersonic boost to Scotland’s economy

Stuart McCallum

As Oasis fans prepare to gather at Murrayfield Stadium for a weekend at the Live 25’ reunion tour, demand for hotel rooms in Scotland has skyrocketed, with rates increasing by almost 200%, RSM analysis shows.

The audit, tax and consulting firm found the average cost of room rates in Edinburgh soared by a supersonic 191% for Oasis’s Friday 8 August show, from £320.71 the week prior, illustrating the Oasis effect on Scotland’s economy is stronger than ever.

Based on an average ticket price of £171.10, Barclays has calculated that Oasis fans will spend on average of £766.22 on accommodation, eating and drinking out, new outfits and travel to see the gig – highlighting a wider boost to the Scottish economy.



Stuart McCallum, partner and head of consumer markets in Scotland as RSM UK, said: “As headwinds continue to build little by little for hoteliers – including rising employment costs, stagnating room rates, and a dip in occupancy in May, some might say the resurgence of 90’s nostalgia and certain rock ‘n’ roll stars couldn’t have come at a better time to boost Scotland’s economy.

“Big ticket events such as this bring significant increased footfall and will be welcomed by retail and hospitality businesses across Scotland.

“With Edinburgh expected to come alive with pop-up shops, Britpop fashion and crowd singalongs, Oasis is bringing a retro reboot to the Scottish economy.”

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