ClearWater Hygiene announces £2.5m partnership
Edinburgh-based hand sanitiser producer ClearWater Hygiene has announced a new £2.5 million partnership with One Digital Signage, aimed at helping UK businesses promote positive health and hygiene safety in the fight against COVID-19.
Midlands-based One Digital Signage will supply digital display screens which enable business customers using ClearWater hand sanitiser products to promote essential front of house hygiene security information. Built into ClearWater’s smart stand, which also includes an adjustable infrared temperature camera and integrated motion sensing dispenser, the screens will deliver health and safety instructions to people entering a business or office premises.
While customers will have the option of purchasing the devices, ClearWater is also offering to supply them with no upfront charges, with the costs subsidised by on-screen video advertisements.
Under the agreement, One Digital Signage will deliver an initial 500 devices to ClearWater with an option to supply up to 1,000 units. As well as enabling their customers to better manage the fight against the pandemic, the new partnership also has the potential to generate up to £12m in advertising revenues for ClearWater over the next three years.
Edinburgh-based ClearWater was founded in March in response to the lack of high quality, fairly priced hand sanitisers available to the NHS and UK businesses when the pandemic took hold. The company’s supply chain is completely British-based with its 80% Ethanol liquid product distilled in Scotland and bottled in England.
Andrew Montague, CEO of ClearWater Hygiene, said: “We’re delighted to be working with One Digital, specialist designers and manufacturers of innovative display products. Combined with our high quality hand sanitiser products, this technology will help businesses in the fight against Covid by enabling them to promote essential front of house hygiene security information.
“As we are able to supply these screens to our customers with no upfront costs, I’m confident we will see a rapid roll-out of these devices in shops, hospitality businesses, offices and other public-facing premises across the UK.
Richard Westhead, CEO of One Digital Signage, added: “This exciting partnership with ClearWater, a fast-growing and dynamic company, provides a UK-wide base to showcase our products. This investment will enable ClearWater’s customers to better manage health and safety within their premises and help them get back on track as the economy begins to open up again.”