Aberdeen flags record quarter for interactive investor as platform gains market share

Aberdeen flags record quarter for interactive investor as platform gains market share

Jason Windsor

Aberdeen Group is expecting a record second quarter for its direct-to-consumer investment platform interactive investor (ii), underscoring the growing importance of the business to the asset manager’s long-term growth strategy.

Ahead of a roundtable event with investors and analysts on Thursday, Aberdeen said ii is on track to deliver net inflows of more than £3.7 billion in the second quarter of 2026. The figure would represent an increase of around 23% from the previous quarter and more than 50% growth compared with the same period a year earlier.

The update comes one year after ii’s Spotlight event in June 2025 and will be presented by Aberdeen chief executive Jason Windsor, ii chief executive Richard Wilson and members of the platform’s executive team.

Aberdeen said the strong inflow performance reflects continued momentum across the business, which operates the UK’s largest subscription-based direct-to-consumer investment platform.

The company highlighted ii’s position in what it described as a large and growing market. UK direct-to-consumer investment assets are forecast to grow at a compound annual rate of 10% and reach approximately £1.1 trillion by 2030, according to the company.

Executives are expected to outline ii’s growth strategy, including plans to expand its product offering, increase the use of artificial intelligence and continue investing in technology and digital capabilities. Aberdeen said AI could support enhanced customer experiences and help drive future innovation across the platform.

The group also pointed to the benefits of pricing changes introduced in February 2026, which have contributed to a more diversified earnings profile and strengthened profit drivers across the business.

Aberdeen said ii’s competitive position is supported by its flat-fee subscription model, growing market share across customers, assets and trading activity, and a scalable operating platform. The company added that continued investment in managed products, advice services and technology would help support further growth while maintaining cost discipline.

No additional financial performance metrics were disclosed as part of Thursday’s update.

Jason Windsor, CEO of Aberdeen, said: “Interactive investor is a powerful growth engine, with the record net flows in 2026 we are sharing today further evidencing its significant potential. The performance of the business reflects the appeal of its subscription model, technology platform, customer proposition, execution capabilities, and talented and dedicated team.

“I remain confident in ii’s ability to capture a growing share of this expanding and attractive market and deliver strong growth in assets, customer numbers, flows and customer engagement, buoyed by the favourable structural trends in the UK D2C market.

Richard Wilson, CEO of ii, COO of Aberdeen, added: “We continue to execute against our strategy centred on customer experience, growth, efficiency and innovation; and will invest continuously in enhancing value, choice and service for our customers. Ongoing product developments and investment in technology and brand have supported sustained momentum and we believe position us well to broaden our appeal into the future.”

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