The Texas-based company submitted its petition on 24 October, listing assets between $100,000 and $1 million, against liabilities of $1m to $10m.

The filing follows a period of declining sales. According to data firm Grips Intelligence, the online store’s annual sales of approximately $4.5 million in 2024 were down by 10% to 20% from the previous year. The trend continued into 2025, with revenue for May, June, and July dropping by 20% compared to the preceding three months. Projections for the full year suggest a potential revenue drop of between 20% and 50%.

Despite the bleak outlook, the company’s performance in August was more encouraging, generating $203,555. However, this figure was slightly behind its competitor, Candyfavorites.com, which posted revenue of $218,859 for the same month.