The American financial exchange and prediction market has partnered with resale giant StockX to launch a novel form of speculation – betting on the future resale value of high-demand collectibles.

How It Works Under the new agreement, Kalshi will utilise StockX data to create “event contracts”. Rather than buying the physical goods, traders can bet on specific market outcomes. These contracts cover highly anticipated releases, including Air Jordan sneakers, Supreme hoodies, Pokémon trading cards, and Labubu blind boxes.

Users can trade on variables such as whether a specific item will breach a certain price threshold post-release, or which brands will dominate sales during major shopping events like Black Friday, Bloomberg reports.

Strategic Expansion StockX CEO Greg Schwartz describes the move as a “natural evolution” for a platform already rooted in stock market mechanics. For Kalshi, this represents a step toward CEO Tarek Mansour’s goal of building an “everything exchange”, targeting deep, liquid marketplaces beyond traditional finance.

Regulatory Context Kalshi, regulated by the US Commodity Futures Trading Commission, has seen rapid growth following a court victory that allowed it to host betting on the US presidential election. While the sector faces scrutiny in some jurisdictions – such as Nevada – the company is reportedly fielding investment offers valuing it at over $10 billion (c. £7.6bn).

The partnership signals a move towards mainstream financialisation for the collectibles market, bridging the grey area between asset trading and gambling.