The average price in the prime property market was £1,533,265 in the first half of 2025 with an average of £450 per sq ft, according to research by property data consultancy HomeBench commissioned by Fyndd.

Jamie McNeill, director of Fynnd, said the market was underpinned by rising demand for top tier rural homes in East Lothian, Fife, Perthshire, Stirling and the Borders and that the rural market continued to account for almost a quarter of all £1m+ property transactions in Scotland.

Fyndd is the evolution of Prime Edinburgh Property which has now relaunched with a new identity and a strategic repositioning that reflects this geographical shift.

Mr McNeill said: “Edinburgh remains Scotland’s prime market but we’re seeing more buyers looking beyond the capital for space, coastline and lifestyle. Additionally, more rural homes in areas such as the Borders, East Lothian, Fife, Stirling and Perthshire are crossing the £1m threshold. The result is a broader, more diverse market than we’ve ever seen.

“We expect to see a strong performance going into the Autumn with further growth in lifestyle-driven markets in the last quarter of the year and into 2026 with solid demand for prime rural property in those areas.”

He added the £1m+ market had plateaued at close to 500 sales in recent years but that the climb in average prime prices to more than £1.5m highlighted the strength of demand across Scotland’s prime property sector.

He said: “The market today is more opaque than in previous years but that’s creating real opportunities. Many sellers are motivated but not desperate.

“As a result, they are looking for greater certainty and control, which means more of the best properties are being traded discreetly, off-market. For buyers, that makes trusted representation more important than ever.”