Capital Credit Union appoints Charline de Dorlodot as head of business development and marketing

Capital Credit Union appoints Charline de Dorlodot as head of business development and marketing

Charline de Dorlodot

Capital Credit Union has appointed Charline de Dorlodot as its new head of business development and marketing to spearhead a drive to recruit new members and to support existing members struggling to cope with Covid related financial problems.

Charline de Dorlodot was previously head of marketing at an Edinburgh headquartered international architect firm and has sales and business development experience with a small food and drink start-up and a major travel group. She also spent time organising equestrian events around the world for a specialist events company.

Marlene Shiels, Capital’s chief executive, said: “There is no doubt that many of our members will face some tough times in the months ahead and I’m delighted to welcome Charline to the team to promote our products and the support we offer. She brings extensive experience of stakeholder engagement and management and that will serve us well as we seek to spread the message of how we can help our members with competitive rates and new products specifically geared to tackle current issues.

“We are actively working with many employers across east central Scotland to reach greater numbers of people to introduce them to the benefits of dealing with an ethical financial services provider. Charline will have an important role to play tailoring support packages for them.”

Ms de Dorlodot, who is originally from Belgium, first came to Scotland during an Erasmus year at Edinburgh University in 2011 and moved back permanently to the city in 2017.

Ms de Dorlodot added: “Scotland provides a great sense of belonging, no matter where you are originally from. I am delighted to have joined Capital Credit Union and, given everything that has happened in the last year and a half, I feel there is a great sense of purpose to what I’m being asked to do. Empowering our members to build financial resilience is extremely rewarding.”

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