The new name is designed to better reflect the company’s collaborative business model and a significant increase in demand for its services.

Having spent two decades delivering complex change programmes primarily for the financial services sector, the firm has increasingly expanded into retail and public sector work, doubling in size over the past four years. Buoyed by recent contract wins, the newly rebranded CBS Change Partners is now targeting growth of 300% over the next three years.

The company’s model involves embedding “fractional” change specialists within client businesses at every stage of a project. This offers the benefits of an experienced change department for less than the cost of a full-time employee.

Founder and managing director Eddie Curran said: “At times of constant technological and regulatory change, businesses are increasingly finding that they need much more than just a detached consultant with a powerpoint deck.

“That’s why we’ve rebranded to better reflect what we have always done – rolling up our sleeves and embedding ourselves as genuine partners in our customers’ teams, helping them achieve their strategic objectives.

“Our simple change model is ‘shape, define and deliver’ and our change partners carry this through from start to finish.”

CBS added to its existing roster of experienced professionals recently, with the addition of sector leaders from financial services, retail and technology to its advisory board earlier this year. The Advisory Board is composed entirely of former CBS customers.

Advisory board member Andrew Murphy OBE, former Chief Operating Officer at John Lewis Partnership and now CEO of TEAL Group, owners of The Entertainer stores, said: “As a retailer, change is constant.

“In core retail specialisms many retailers will want to resource for this directly, but when these opportunities or challenges emerge in non-core areas – such as customer payment processing, regulatory change or financial services arrangements – it is usually better to seek help from specialists on an ad hoc basis. Making CBS Change Partners part of the team, at less cost, is a no-brainer.”

Chairman David Bowerman, a former managing director of UK and European operations at RBS, vice chairman of Citizens Bank and chief operating officer of Tesco Bank, said: “CBS’s growth over the long term has been delivered on the back of continued and sustained outstanding delivery of increasingly complex change, much of which has been driven by new and emerging regulation.

“The core capability that we have to offer companies remains very much the same and the rebrand is really driven by a desire for the brand to better reflect what we do. The secret to our success is simply our people – we are made up of experienced individuals who have been on the customer-end in both the retail and financial services sector, and who know what it takes to deliver change.

“Our growth ambitions, while stretching, are built on our reputation and the work we continue to do, to identify market shifts and to better understand the future needs and demands in those critical  sectors.”