Braswell joins from Swedish private equity EQT, where she worked as managing director of global equity for more than three years before leaving in 2025. Since January 2026, she worked as a senior impact advisor to responsAbility.

She will be responsible for accelerating the growth of the firm’s impact platform, enhancing collaboration, and strengthening M&G’s ability to manage and scale impact investments for institutional investors.

Braswell will report to Emmanuel Deblanc, chief investment officer, private markets. The £13.8bn impact investment platform sits within the wider £83bn private markets business, drawing on capabilities across its responsAbility, Catalyst, and P Capital Partners divisions.

She brings around 30 years of experience across private capital, impact investing and sustainable finance in developed and emerging markets, having held senior leadership roles at British International Investment.

Deblanc said: “Institutional investors increasingly want private markets strategies that can combine financial performance with clear, measurable impact. Jen’s appointment brings greater strategic focus to our approach as we accelerate product innovation, deepen partnerships and strengthen how we can deliver impact for clients at scale.”