Perthshire’s Land Rover Experience Scotland transfers 83% of company into employee ownership

Perthshire's Land Rover Experience Scotland transfers 83% of company into employee ownership

The Land Rover Experience team

Land Rover Experience Scotland, based in Dunkeld, Perthshire, has transitioned to an employee-owned business structure, providing its staff with an 83% share in the company via the creation of an employee ownership trust (EOT).

This move to employee ownership came after the company sought advice from Co-operative Development Scotland (CDS), a division of Scottish Enterprise, which offers guidance and aid to firms exploring succession alternatives through a 100% funded ownership succession review and employee ownership feasibility study.

Founded in 1996, the off-road driving and training centre currently employs 28 individuals, all of whom now own a portion of the business. Operating from Butterstone Loch and Dunkeld, the company provides a variety of driving experiences, corporate days, and training programmes in scenic locations.



Director Will Cox said: “We were conscious some of our shareholders were due to retire, so began looking at options to sell the business commercially as well as internally.

“Through Scottish Enterprise we learned about employee ownership and, following discussion with our employees, decided to sell 83% of the business to the team, with one remaining director retaining the other 17%.

“Employee ownership ended up being a great fit for us, as we really wanted to ensure the business stayed in the local area and retained its existing management team.

“We believe it will ultimately make the team stronger and even more invested in ensuring the company’s continuing success while maintaining the excellent level of customer service we’ve always provided.”

Clare Alexander, head of CDS, said: “It’s easy to see why employee ownership would appeal to a business like Land Rover Experience Scotland, with its dedicated team of experts and firm roots in the local area, because there are so many advantages.

“Not only does it give employees a meaningful stake in their organisation together with a genuine say in how it’s run, but employee-owned businesses are also proven to be more resilient during times of economic crisis, more profitable, more productive and have greater staff engagement. These are all key measures of business success and longevity.”

The company’s transition was project-managed by 4-Consulting with legal services from Blackadders and financial inputs from Milne Craig.

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