This accounts for nearly a third of all fish sales in the UK and represents a 5.5% year-on-year increase – outperforming the overall fish market’s 2.9% growth.

Salmon maintained its leading position in the seafood sector, holding 31% of the value share and selling nearly three times more than cod, its closest competitor.

The volume of salmon sold also rose by 5.8%, reaching more than 73,000 tonnes, the highest of any fish in the UK.

That puts it comfortably ahead of tuna and cod, underlining its continued appeal both at the checkout and on the dinner table.

Salmon now accounts for nearly one in five tonnes of fish sold nationwide, reflecting its popularity as a healthy, sustainable option for consumers seeking a low-carbon source of protein.

The figures come despite activist campaigns aimed at closing farms. Trade body Salmon Scotland said the results reflect strong demand and consumer confidence in Scottish salmon, raised in the waters off the Highlands and islands.

Separately, Scottish salmon farmed in five areas across Scotland’s west coast and northern islands, remains the UK’s largest food export.

The sector remains confident in international demand, despite the 10% import tariff on UK goods announced by US President Donald Trump.

Exports increased by 45% to a record £844 million last year – equivalent to £2.31m per day – cementing its position as the UK’s largest food export.

Massive growth of more than 60% was recorded in Asian markets, particularly China and Taiwan, where Scottish salmon is globally recognised for its superior quality.

Tavish Scott, chief executive of Salmon Scotland, said: “Scottish salmon continues to be a key player in the UK’s seafood market, both as the leading food export and a preferred choice for British shoppers.

“With salmon now accounting for nearly a third of all fish sales in the UK, it’s clear that people are choosing it for its health benefits and sustainability.

“This demand is great news for the nation’s health and the economy, supporting thousands of jobs across Scotland’s rural and coastal communities.

“Even with loud, well-funded campaigns trying to shut down farms, the popularity of Scottish salmon keeps growing, both here and abroad.

“Shoppers continue to trust its quality, with Scottish salmon renowned for its superior taste and responsible farming practices.”