The Fife-based business, founded 40 years ago, combines in-house design expertise with global sourcing to deliver high-quality products to leading retailers. Operating from its headquarters and warehouse in Fife, and office in Hong Kong, SEL is committed to sustainable practices, working closely with suppliers to reduce environmental impact and champion responsible production across its range.

The business has been acquired by entrepreneur Mr Salter through his investment company, Heronshaw Group. Following the acquisition, Mr Salter will take on the role of chairman and work closely with the existing team to preserve SEL’s legacy while supporting its next phase of growth – with a particular focus on international expansion, including key European markets.

Mr Salter, CEO and owner at Scottish Everlastings, said: “Scottish Everlastings has exceptional growth potential, driven by the talent and dedication of its team.

“Having worked with HSBC UK on previous ventures, I’m pleased to continue that relationship as we pursue international expansion and strengthen our position in the market.”

Coenraad Horn, relationship manager at HSBC UK, added: “This is an exciting time for Scottish Everlastings, presenting a valuable opportunity to expand into new sectors and take meaningful steps toward international growth.

“We’re committed to supporting the team through this pivotal phase and look forward to working with them on their journey of continued success.”

Quest Corporate acted as corporate finance advisor on the transaction. Hood Corporate provided legal counsel to Heronshaw Group, while Shaw Gibbs provided financial and tax due diligence and transaction advisory.