Edinburgh whisky start-up sees 900% revenue growth

Edinburgh whisky start-up sees 900% revenue growth

Pictured (L-R): Tom Costello, Carl Johnstone, and Adam Harding of Tailored Spirits

Edinburgh-based Tailored Spirits Co, a start-up that specialises in privately owned whisky, has experienced a remarkable 900% year-on-year revenue growth, with Q1 2025 figures surging to 900%, up from £110,000 in Q1 2024.

This milestone positions Tailored Spirits Co as one of the fastest-growing whisky businesses in the UK, with 2025 already far exceeding internal forecasts and another nine months of major plans still to unfold.

In just 12 months, Tailored Spirits Co has acquired new global clients across 14 countries including partners in UK & Ireland, Europe, South Africa, Asia and the USA. These new clients range from private cask owners and aspiring independent bottlers, to whisky societies and global corporations demonstrating Tailored Spirit Co’s “worldwide appeal and versatile offering”.



Tailored Spirits Co has a bespoke business model, offering “expert spirits design and bottling guidance every step of the way, all under one roof”. The super-meticulous team follows the same core values – “striving for excellence, quality, and a personalised touch in every bottle of whisky we create”.

With an ambitious roadmap for the remainder of 2025, including brand-new international strategic partnerships and activations, Tailored Spirits Co is firmly on track to redefine the modern whisky experience – one cask at a time.

Adam Harding, co-founder and director at Tailored Spirits Co, said: “We started our company to take lovers of whisky on a journey and to connect them to industry level expertise on an individual level.

“That journey is exactly what our mission focuses on. To see a client’s face light up at the end of a project is a feeling like no other. That’s because we’ve been with them every step of the way. 

“This is one of the most prestigious, historic and exciting industries in the world and we feel very lucky to be a part of it and don’t take our responsibility to the category and the country lightly. We’ve found that connections within Scotch Whisky are often very hospitable and welcoming. The growth of our company stems from our passion and relentless commitment to quality – but also the connections we have made. 

“Partnerships from day one have springboarded Tailored Spirits into a globally recognised institution. It’s been a pleasant surprise to see the global love of Scotch Whisky, even in markets we didn’t expect – we really want our company to bring ‘Scotch whisky to the world and bring those new whisky lovers back to Scotland’ – these global connections help us build strong ties to Scotland from all over the world.”

In early 2025, Tailored Spirits Co successfully launched its first-ever whisky series The Experimental Series – three one-of-a-kind micro-batch experiments, limited-edition whiskies chosen to push the boundaries of what a single cask whisky can be.

The series consists of a Croftengea Loch Lomond seven-year-old costing £59.50 producing only 52 bottles, a Fettercairn 13-year-old release of 84 bottles priced at £74.50, and an Ardmore eight-year-old limited to just 60 bottles priced at £64.50 each.

The line-up of founders are a trio of industry professionals in Edinburgh who all bring their own unique expertise to the table. Tom Costello covers all things brand and creative, with Carl Johnstone managing commercial and operations, and Adam Harding leading the spirits, sales and strategy.

The team stand by one clear mantra “From the warehouse to your house” with one very clear vision – “to bridge the gap between the commercial scale of whisky and the needs of a single cask owner”.

Share icon
Share this article: