Edinburgh whisky start-up expands to 14 countries in 18 months
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Pictured (L-R): Tailored Spirits co-founders Tom Costello, Adam Harding, and Carl Johnstone (credit: Jacek Hubner)
In just over 18 months since launching in January 2024, Tailored Spirits Co has scaled from a niche Scottish start-up to a globally recognised whisky partner, having won major Scottish start-up competition Scottish EDGE to now reaching clients in 14 countries across the globe in the UK & Ireland, mainland Europe, South Africa, Asia, New Zealand and the United States.
The Edinburgh-based company – which offers tailored whisky services to private cask owners, aspiring independent bottlers, whisky societies, and global brands – has seen surging international demand for its bespoke and collaborative approach. In response to this rapid global growth, the Edinburgh-based business has also expanded its in-house team of talent.
Welcoming Hannah Sneddon (Creative) in March 2025 and most recently Rachel MacRae, who joins the project management and delivery team. Led by Co-founder Carl Johnstone, the operations department is now a dedicated arm of the business, working closely with the creative team – co-founder Tom Costello and graphic designer Ms Sneddon – to ensure exceptional client experience. With further team growth on the horizon before the end of 2025.
Hannah Sneddon and Tom Costello(credit: Jacek Hubner)
Co-founder and director Adam Harding commented: “Our consistent growth in a short time has been incredible and a real endorsement that we’re bringing true value to our clients. To see the work we are producing with our clients reach so many countries is testament to team Tailored and the partners we work closely with.
“We’re creating something quite different – where the artistry of spirits and exceptional design meet the rigour of world-class project service. A talented team and the willing to go above and beyond make all the difference.”
2025 also saw the successful launch of Tailored Spirits Co’s debut whisky collection, The Experimental Series – three micro-batch, single cask releases crafted to challenge expectations and celebrate innovation. The limited-edition line-up features:
- Experiment 1 (AXIS): Croftengea Loch Lomond 7-year-old | 52 bottles | £64.50
- Experiment 2 (BUCK): Fettercairn 13-year-old | 84 bottles | £84.50
- Experiment 3 (CLAW): Ardmore 8-year-old | 60 bottles | £72.50
Looking ahead, the business has an ambitious roadmap for the rest of 2025, including new international strategic partnerships and activations, with a new whisky release on the horizon – as they continue to redefine what’s possible in modern whisky bottling.
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