V&A contributes £75m to economy

The V&A Dundee had a £75 million economic impact across Scotland in its first year after opening, according to new research by Ekosgen and Reference Economic Consultants.

V&A contributes £75m to economy

V&A Dundee (Image credit: Frame Focus Capture Photography)

The study found that visitors to the museum were worth £21 million to the Dundee economy and £75 million to the overall Scottish economy in the 12 months from 15 September 2018, when the new design museum first opened its doors.

This far exceeds the predicted impacts of £10 million in Dundee and £23 million across Scotland, boosted both by a significant increase in visitor numbers – 833,015 compared to a predicted 500,000 – and a higher proportion of overseas visitors on longer trips around Scotland.



The study, commissioned by the V&A also found that the museum supported the equivalent of 696 jobs in Dundee and 2,143 across Scotland. An estimated additional 370 jobs have been created in Dundee by the museum opening.

In addition, the construction of Kengo Kuma’s ground-breaking building had a further economic impact of £70 million across Scotland, helping to support 7,037 jobs.

Philip Long, director of V&A Dundee, said: “This new research shows very powerfully how V&A Dundee has had wide economic benefits, within our own city and across the whole country.

“It demonstrates the value of investing in world-class cultural centres like V&A Dundee to boost tourism and create jobs, as well as the essential contribution the museum is making as a cultural institution promoting design creativity.

”V&A Dundee has a hugely exciting programme ahead, including our major exhibitions Mary Quant and Night Fever opening later this year, which will continue to draw visitors to the museum, to Dundee and to Scotland.”

Tourism in Dundee is now worth over £10 million a month to the city, according to research commissioned by Dundee City Council, with the first six months of 2019 seeing a 19.4% boost to visitor numbers.

Fiona Hyslop, culture secretary, added: “V&A Dundee is a powerful symbol of Dundee’s new confidence and the strong future of design and innovation across our nation.

“In its first year it has far exceeded expectations for visitor numbers and proved an incredible success in boosting Scotland’s attractiveness to those looking for world-class cultural experiences.

“The Scottish Government provided £38 million towards the construction of the building and committed extra funding to support its first ten years of activity. It has more than proved its cultural value and I welcome this report in highlighting the economic value of this flagship museum.”

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