Whisky Hammer raises a dram to £60m sales as it celebrates 100th auction with whisky giveaway

Whisky Hammer raises a dram to £60m sales as it celebrates 100th auction with whisky giveaway

Craig and Daniel Milne

Specialist spirits auctioneer Whisky Hammer is poised to build upon its £60 million worth of whisky sales as it prepares for its monumental 100th auction next month.

Established by brothers Daniel and Craig Milne eight years ago, the platform has successfully auctioned 155,000 lots, attracting bids from 88 countries.

Whisky Hammer plans to continue to excite investors and collectors across the world with its milestone 100th auction that goes live on 15 March.

The business has now become a destination for buyers and sellers of rare and collectible whisky – including a record-breaking million-pound cask of Macallan whisky which lay forgotten for more than 30 years. The Macallan, which fetched $1,295,500 (over £1m including buyer’s premium) smashed the previous record at the time for a cask sold at auction of $572,000 (around £450,000) which was held by Bonhams. Other high-profile bottles sold by Whisky Hammer include a 55 Year Old Yamazaki which sold for £380,000.

Whisky Hammer raises a dram to £60m sales as it celebrates 100th auction with whisky giveaway

To mark its 100th auction milestone, Whisky Hammer will be arranging a number of perks in its March auction to say ‘thank you’ to its customers.

Sellers are being urged to submit interesting, unique or rare bottles, before the 100th auction deadline of 11 March, in return for one-off incentives. Rather than the usual 5% seller commission charge, sales in the March auction will benefit from not only 0% seller commission, but an additional 1% bonus being paid on top of the hammer proceeds for its sellers.

All successful buyers in the March auction will be entered into a prize draw to win a share of £10,000 worth of Still Spirit whisky vouchers – with 10 prizes in total and first place winning £5,000 to spend in the store. Each bottle won at auction will be the equivalent to one entry into the draw.

Whisky Hammer will also bottle a limited-edition whisky in celebration of its 100th auction – with just 100 bottles available to bid on. The 11-Year-Old blended Scotch whisky is being bottled at 100 Proof (50% ABV) and all bottles will be individually hand numbered, with bids starting at £30 per bottle.

Daniel Milne, co-founder and managing director of Whisky Hammer and Still Spirit, said: “We’ve navigated a slower market with the effects of challenging global economic events, but demand for rare, collectable and unique bottles of whisky is still incredibly high and, thanks to our global buyer and seller customer base, we’ve been lucky enough to represent some true unicorns of the whisky world in our monthly auctions.

“It’s thanks to those loyal customers that we can be super proud of what we have achieved over the last eight years, and feel the 100th auction is a great milestone to give back a big ‘thank you’ with the planned March auction perks. Here’s to the next eight years!”

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