Ordo sees high client demand since outbreak with revenue set to more than double

Glasgow-based video technology platform specialist Ordo has experienced high client demand for its product range since the beginning of the COVID-19 pandemic, with the company on track to more than double revenue to around £3 million in the current financial year.

Ordo sees high client demand since outbreak with revenue set to more than double

Ryan McCabe

Odro, which provides a complete technology platform for recruitment agencies with 85% of revenue in the UK and 15% internationally, also doubled headcount over the last twelve months and plans to hire ten more people to its existing headcount of 38 before the end of 2020.

The firm has benefited from the increased speed of digital transformation within the recruitment industry in the wake of the coronavirus pandemic and, for those sectors continuing to recruit, the transition to digital processes due to work from home recommendations by government has also benefited Odro and the take up of its video platform.



Ryan McCabe, CEO, said: “It’s been a challenging time for our client base, as it has been for so many people and businesses across the globe. We worked really hard in the first few weeks and months of lockdown to be there for our clients and do everything we could do to help. I couldn’t be prouder of the team here. We’ve had our own challenges of course, but to come through recent times in even stronger shape gives us a lot of confidence for the months and years ahead.”

While there are a range of video conferencing platforms utilised by recruitment agencies, McCabe says the additional benefits provided by Odro are giving the company an edge over the big tech players. He continued: “Unlike Zoom and others, there are no downloads or passwords required, with one click on a personalised link you get straight into our virtual interview rooms. We’ve also introduced co-branded portals, with candidate videos, CVs and other docs all in one place. The platform features a powerful analytics tool that gives you real-time insight on your interviews and shortlists, in-built GDPR compliance and online training programmes. We’re also seeing significantly increased engagement rates with prospective candidates via personalised video messages.”

Odro raised £100,000 of seed funding from external investors in 2015 and has been self-funded since, although McCabe says he has not ruled out a further investment round in 2021, he added: “We’ve attracted a lot of interest from the private equity community over the last six months and it’s good to progress those conversations in case we decide that the right kind of investment round is going to allow us to grow even quicker.”

The firm, which began trading in 2015, is experiencing an upswing in international business activity in North America, Europe and Asia-Pacific and the company is considering opening its first international office in 2021.

Share icon
Share this article: