Integrity Financial Management is a financial planning firm founded by Glenn Brophy in 2004 to provide financial planning advice to families across the south-east of England.

The deal represents AAB Wealth’s fourth acquisition in the last 15 months as it continues its longer-term momentum to scale rapidly across the UK.

WealthFlow and Magus Wealth both joined AAB during the last 12 months and will be rebranded to AAB Wealth with effect from today.

Andrew Dines, head of AAB Wealth, said: “Today’s rebranding, combined with the acquisition of Integrity Financial Management, marks an exciting phase in the continued expansion of AAB Wealth.

“We’re proud to bring our teams together under one distinguished name and combine our talents to deliver even greater value for our clients.”

Glenn Brophy, founder of Integrity Financial Management, said: “Joining AAB Wealth equips our clients and team with unmatched expertise and resources, while preserving the close-knit, client-focused ethos that defines Integrity Financial Management.

“We have received an extremely positive response from our clients on sharing the news of the deal.”

Duncan Glassey and Helen Learmonth of WealthFlow added: “Rebranding WealthFlow as AAB Wealth is a natural next step after joining the AAB Group in 2024.

“We’re proud of the relationships we’ve built with clients over the years, and this move allows us to combine that personal approach with the scale, expertise, and resources of AAB. It’s an exciting new chapter that strengthens the support we can provide for our clients’ futures.”

Michael Aitken, founder of Magus Wealth, said: “I’m delighted to see Magus Wealth rebrand as AAB Wealth. This is an exciting step that builds on the strong reputation Magus has created, while opening up even greater opportunities as part of AAB.

“The team’s commitment to clients remains unchanged, and I’m confident this new chapter will strengthen our client offering and deliver even more value in the years ahead.”