Chivas Brother toasts 23% increase in organic net sales

Chivas Brother toasts 23% increase in organic net sales

Jean-Etienne Gourgues

Chivas Brothers, the Pernod Ricard business dedicated entirely to Scotch whisky, reported performance with organic net sales up +23%, in its half-year results for the six months ending 31 December 2022, compared to HY23.

This firm attributes the strong performance to its strategic focus on portfolio elevation and premiumisation — two-thirds of the +23% growth is driven by price/mix — along with the strength of its global footprint. Its key strategic brands Chivas Regal, Ballantine’s, Royal Salute and The Glenlivet each experienced double-digit growth.

Chivas Brothers’ extensive and balanced global footprint has enabled this growth, with emerging and mature markets growing at +24% and +22% respectively, and expansion across all key regions.



Consistent with recent years, performance in Asian and Latin American markets continues to be exceptional, with Korea, Japan and Taiwan up +59%, +53% and +37% respectively, while Brazil, Colombia and Mexico saw increases of +40%, +30% and +21%. In European markets, Spain rose +17% and Poland +7%, and separately North America +6%.

This heightened demand also supports its continued investment in the elevation of the Prestige portfolio (+28%). Specifically, Ballantine’s Prestige range grew +81% owing to increased demand across Asian markets and Global Travel Retail (GTR), while The Glenlivet’s top-line performance was driven by its Prestige expressions.

Chivas Brothers’ chairman and CEO, Jean-Etienne Gourgues, said: “These positive results reflect the impact of our long-term portfolio elevation and premiumisation strategy. It’s a testament to the resilience of Scotch, its bright future and our continued drive to open up the category to new audiences.”

Join Scotland's business professionals in receiving our FREE daily email newsletter
Share icon
Share this article: