Chivas Brothers posts -5% sales drop for H1 2025

Chivas Brothers posts -5% sales drop for H1 2025

Chivas Brothers, the Pernod Ricard business dedicated to Scotch whisky, has posted total net sales of -5% for the first six months of the financial year to the end of December 2025.

The business’ geographic scale and diverse portfolio have supported overall performance against a backdrop of a business environment of contrasting market conditions in different regions, with positive momentum in a number of key markets including India (+10%) and Turkey (+32%). Flagship blended Scotch brands Chivas Regal and Ballantine’s core range were both broadly flat in the half, and The Glenlivet single malt outperformed its competitive set in the US.  

Commenting on the results, Nodjame Fouad, CEO, Gold Brand Unit – Aged Spirits & Champagne, said: “Thanks to Chivas Brothers’ diverse brand portfolio and broad geographic footprint, we remain strongly positioned to deliver sustainable growth and meet consumer trends in the current business environment of contrasting market conditions.

“Looking forward, we welcome the recent news of the China tariff on Scotch being halved to 5% and efforts to bring the UK-India FTA into force and remain confident in the outlook for Scotch whisky and its enduring global appeal.”

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