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The insurance, pensions and investments firm, which is part of Lloyds Banking Group, has just launched a six-month pilot with leading FinProm platform Adclear to leverage the power of AI across its marketing compliance.

Adclear’ AI-powered platform helps marketers from across the financial sector ensure content is compliant with all relevant FCA regulations, whilst providing an in-depth audit trail for compliance teams. This technology enables marketing teams to maintain sector-leading standards of compliance across their written, image-led and video marketing content, whilst enabling them to move at speed. 

On average, the Adclear technology can rapidly analyse content, assess it against relevant regulations, and flag any potential compliance issues teams need to address. It decreases review time by 88% – transforming the traditional “back-and-forth” review process that burdens compliance and marketing teams alike.

Scottish Widows will leverage the technology to enable its award-winning marketing teams to focus on delivering impactful campaigns at pace and scale, without creating additional burdens for compliance colleagues. Scottish Widows is part of Lloyds Banking Group, the UK’s largest digital bank and financial services group, and other parts of the Group are also following the outcome of this initial pilot with Adclear.

Lloyds Banking Group will join fellow financial services providers including Plum, Yonder, FreeTrade, Trade Nation and one of the UK’s leading neobanks in leveraging Adclear’s AI to unlock new levels of marketing compliance and power a modern approach to content creation.

Doni Hoti, CEO & co-founder of Adclear, comments: “For modern marketeers, speed and iteration are essential. But optimising for pace can sometimes come at the cost of compliance, safety and accuracy.

“In finance, that’s simply not an option. That’s why Adclear exists, to make fast, creative marketing compatible with compliant, trustworthy content.

“Lloyds are market-leaders in so many respects and their adoption of Adclear is testament to this spirit of innovation and their commitment to integrity. We’re looking forward to enabling their teams to unlock a new chapter in marketing compliance going forward.”

Maria Herrero-Bullich, chief customer & digital officer at Scottish Widows, said: “This new AI technology will support our drive to move at pace and provide clear and relevant communications to our customers, ensuring they have access to all the products and services we have to offer them.

“Our customers can increasingly manage their pensions and other financial products through our app and other digital services, so now more than ever it’s crucial that we communicate with them in a way which is transparent and timely.”